Web 2.0 - The Convergence of PR, Advertising, Media and the Consumer
Thursday, November 15, 2007- Seven Times Square, New York, NY

Technology has changed the communications landscape, and the public relations industry must evolve to survive. The top-down traditional media models, and the PR methods that utilized those models, are becoming less and less revelant in a world of YouTube, FaceBook and the iPhone. The lines between PR, advertising and marketing are becoming increasingly blurred, and the creator of today's media content are often the consumers themselves as two-way interactions replace mass distribution.

But the new world also presents great opportunity for PR professionals who are savvy enough to adapt. Those who know where the opportunities lie, and how to participate without trying to cut-and-paste the outdated PR strategies onto the new communication marketplace, can thrive.